T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Non-alcoholic beverages in Brazil - statistics & facts
Brazil's vibrant colors, tropical abundance, and sunny climate are reflected in its non-alcoholic beverage scene, showcasing a lively array of refreshing fruit juices, sparkling soft drinks, and hydrating bottled waters. Non-alcoholic beverages in the country generated a revenue of nearly 23 billion U.S. dollars in 2024, after a setback during the pandemic. Its value is expected to increase in the coming years, reaching a total of 26 billion dollars by 2029. Despite narrowly missing out on a spot among the leading ten countries in terms of market size, it is still a significant player in global revenue and consumption.
This beverage type was more popular among younger individuals and more among men than women. Ambev and Spal Indústria Brasileira de Bebidas, the Brazilian company of Coca-Cola FEMSA, are among the leading beverage players in Brazil and have recorded sales in the country of 46.4 and 19.5 billion reals, respectively.
The bottled water segment, reached a production value of about 4.3 billion reals in 2022 and a volume of 9.3 billion liters the previous year. Per capita consumption has grown in recent years, reaching 72 liters per person in 2024.
Energy and sports drinks had a production value of 857 and 18 million reals, respectively, with a volume of 309 million liters for the former and 2.2 million liters for the latter. Per capita consumption of energy drinks and sports drinks was lower compared to other non-alcoholic beverages.
Finally, among hot drinks, coffee was the country's largest market generating a revenue of 33 billion dollars in 2024 and a volume of 1.2 billion kilograms. Brazil appeared to be not only a significant producer but also a notable consumer of the beverage.
Expanding into niche sectors of non-alcoholic drinks could attract consumers in the country who might be eager to explore new flavors and trends.
Soft drinks: the leading segment
Soft drinks were the segment that generated the highest revenue share in the Brazilian non-alcoholic beverages market, almost double the second largest, bottled water. Despite soft drinks making up the lion's share of the market, per capita consumption has decreased in recent years and is set to continue its downward trend.This beverage type was more popular among younger individuals and more among men than women. Ambev and Spal Indústria Brasileira de Bebidas, the Brazilian company of Coca-Cola FEMSA, are among the leading beverage players in Brazil and have recorded sales in the country of 46.4 and 19.5 billion reals, respectively.
Other industry segments
The juices segment, another key category, had a production value of 19.6 billion reals and a volume of 4.7 billion liters. Per capita consumption of ready-to-drink juices and nectars was much higher than that of concentrated juices, at 8.4 liters per person for the former and 2.4 liters for the latter.The bottled water segment, reached a production value of about 4.3 billion reals in 2022 and a volume of 9.3 billion liters the previous year. Per capita consumption has grown in recent years, reaching 72 liters per person in 2024.
Energy and sports drinks had a production value of 857 and 18 million reals, respectively, with a volume of 309 million liters for the former and 2.2 million liters for the latter. Per capita consumption of energy drinks and sports drinks was lower compared to other non-alcoholic beverages.
Finally, among hot drinks, coffee was the country's largest market generating a revenue of 33 billion dollars in 2024 and a volume of 1.2 billion kilograms. Brazil appeared to be not only a significant producer but also a notable consumer of the beverage.
Expanding into niche sectors of non-alcoholic drinks could attract consumers in the country who might be eager to explore new flavors and trends.
