Consumer Trends 2025

Statista trend report on upcoming trends in the consumer world

Consumer Trends 2025

The behavior and preferences of Generation Z and the lightning-speed development of generative AI are expected to converge as two of the most influential trends in 2025. It is set to be the year when retailers have to adapt their strategies to stay relevant with young shoppers, while AI-powered software and hardware will break through to mainstream culture.

This report aims to identify the key consumer trends of 2025 and provides fact-based insights on a broad range of topics such as shopping and AI usage, consumer loyalty patterns, wellness in all its forms, and the ever-changing role of influencers.

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Table of contents

AI-ssisted shopping

  • AI in e-commerce
  • AI features shoppers desire in online retail
  • Hyper-personalization
  • Google’s GenAI tools
  • AI in the food market: strengths and limitations
  • Security concerns

The loyalty seeker
  • Generational differences
  • Supermarkets lead in loyalty
  • UK spotlight: awareness and loyalty pricing
  • Loyalty outlook

Omni-wellness
  • A deep dive into functional foods
  • Ultra-processed foods: raising consumer awareness
  • Ingredient-based beauty
  • Influencers shape the wellness industry
  • Menstrual wellness

Influence immune?
  • The generational divide
  • Virtual influencers
  • The influencer timeline
  • The developed Chinese market
  • Influencers on online marketplaces

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