Beer market in Canada - statistics & facts

The beer market in Canada is facing some headwinds, much like the market in the United States. Sales have declined as consumers gravitate towards other alcoholic beverages and reduce their overall alcohol consumption. Canada’s beer market varies by region and the extent of the change in consumption is equally varied.

Market landscape

Canada is very much a nation of beer drinkers. Despite a general decline in sales over the last few years, beer is still the most popular alcoholic beverage among Canadian consumers. The brewing industry is betting on Canadians remaining beer enthusiasts as the number of breweries continues to increase year after year. The brewing industry in Canada is mostly comprised of small businesses. Only a quarter of breweries have more than 100 employees and another quarter have between five and nine employees. Within Canada, Ontario, was the province with the greatest amount of breweries, 266 in 2022.

Consumption

Along with a decline in beer sales, Canadians have been drinking less beer every year. Total per capita consumption dropped to 65.1 liters in 2022, representing a 27 percent decline since 2008. Despite having the most breweries, Ontario was not the leading province in terms of beer consumption. In fact, Ontario was fourth from the bottom. Yukon had a per capita sales volume of 92.7 liters in 2023, well over the national average of 66.7 liters. In terms of weekly beer consumption, this translated to 5.5 standard drinks for Yukon, compared to the national average of 3.6.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Jan Conway, Mar 22, 2024

Key insights

Beer sales in Canada
2.04bn liters
Volume of domestic beer sales in Canada
1.8bn liters
Per capita beer sales value in Canada
284.1 CAD
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Current statistics on this topic

Total beer sales in Canada from 2009 to 2023 (in million hectoliters)

Beer

Beer sales in Canada 2009-2023

Sales volume of beer per capita in Canada in 2022/23, by province (in liters)

Beer

Canadian per capita sales volume of beer by province 2022/23

Number of licensed breweries in Canada as of December 2022, by region

Beer

Number of breweries in Canada by region 2022

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