FMCG market in Hungary - statistics & facts
The Hungarian FMCG market has been steadily growing over the past years, with the food sector showing particularly strong performance. Even though economic and political uncertainties led many people to adopt more cautious spending habits, in 2023, expenditure on nondurable goods increased by 11 percent over the previous year, reaching the highest value recorded in the past decade.
The Hungarian FMCG market, particularly the food sector, has shown continuous growth despite economic uncertainties. Online grocery shopping has gained popularity in recent years, with nearly half of the population participating in 2024. However, rising consumer prices have impacted purchasing habits, leading to increased consumption of private label products and heightened focus on sales and deals.
Online grocery shopping is gaining popularity
Despite the standstill online grocery shopping penetration had reached in the years following the coronavirus (COVID-19) pandemic, nearly half of Hungary’s population ordered groceries online in 2024. Six percent of surveyed Hungarians purchased groceries over the internet on a weekly basis and a further six percent did so every two weeks. Factors such as illness and lack of time encourage Hungarian consumers to purchase groceries online, with a significant share of respondents using online grocery delivery to restock items during celebrations and get togethers.Inflation has reshaped FMCG purchasing habits
The continuous increase in consumer prices over the past years pressured many households into reevaluating their purchasing habits and adapting their spending to the challenging economic situation. As consumers spend an increasing share of their disposable income on groceries and other necessities, many are forced to find cost-efficient alternatives or consume less of certain products. This trend is reflected in the growing market share of private label products, which reached 22 percent in 2023 compared to only four percent in 2020. Moreover, half of the country's population started consciously monitoring discounts and promotions in 2023, while a third of Hungarians cut down the volume of products they purchased.The Hungarian FMCG market, particularly the food sector, has shown continuous growth despite economic uncertainties. Online grocery shopping has gained popularity in recent years, with nearly half of the population participating in 2024. However, rising consumer prices have impacted purchasing habits, leading to increased consumption of private label products and heightened focus on sales and deals.
