D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Beiersdorf - statistics & facts
Beiersdorf AG is a global consumer goods company headquartered in Hamburg, Germany. With renowned cosmetics and body care brands including Nivea, Labello, and Eucerin; Beiersdorf is one of the leading beauty manufacturers in the world today. Regarding the adhesives sector, Beiersdorf owns the tesa Group, which generated sales of approximately 767 million euros in Europe in 2024. Beiersdorf’s roots date back to 1882, when the pharmacist Paul Beiersdorf patented a new manufacturing process for medical plasters. Many people are unaware, but Beiersdorf is controlled by the Maxingvest Group, which also owns Tchibo, a German chain of coffee retailers and cafés, as well as other brands selling clothing, household items, electronics, and appliances.
The company's growth and the success of its skin care segment, and especially, its renowned brand Nivea show that Beiersdorf is indeed a leader in the market and a must for several consumers around the world.
Key financial figures
In 2024, Beiersdorf's global revenue amounted to almost 9.9 billion euros, up from the previous year. Most of the company's revenue was generated from its European operations, with a value of approximately 4.3 billion euros. The company’s most lucrative division is its consumer segment, which recently generated around 3.6 billion euros in sales in Europe alone. Beiersdorf employed a total of 22,678 people that year, most of whom were located in Europe.Nivea: a leading brand
Beiersdorf's most renowned brand is Nivea. According to the latest available figures, the brand was the second largest European cosmetics brand and was worth roughly 6.12 million euros in 2024. Among its most popular products are sunscreens, soaps, hair care treatments, and of course, facial and body creams. This comes as no surprise, considering that skin care is, in fact, the most profitable cosmetics product category, making up around 40 percent of the global cosmetics market. In the year 2023, Nivea was the leading health and beauty brand among European consumers, and the most commonly purchased by German households.The company's growth and the success of its skin care segment, and especially, its renowned brand Nivea show that Beiersdorf is indeed a leader in the market and a must for several consumers around the world.
